About ILIA Beauty

At ILIA, we're rethinking beauty. With nothing to hide, we believe that clean beauty is about more than leaving out harsh chemicals and toxins — it's about adding skin-healing organic ingredients while still achieving buildable, wearable hues that perform. Healthy skin. Brilliant color. Thoughtfully made.

ILIA is an award-winning, contemporary organic makeup brand, a hybrid of on-trend pigments and nourishing clean ingredients. Started in 2011 in Vancouver, CAN by Sasha Plavsic and now based in Laguna Beach, our line contains more than 100 products and shades and is sold in over 30 countries globally.