COVID-19 to shape organic industry in 2020 after banner year in 2019
Importance of organic continues to rise, as sales hit $55.1 billion in 2019, says Organic Trade Association
The unprecedented COVID-19 pandemic this year — and its enormous impact on our everyday lives – has already had dramatic consequences for the organic sector in 2020. As shoppers search for healthy, clean food to feed their at-home families, organic food is proving to be the food of choice for home.
Never before has the food we provide our families been more important, and consumers have turned to the trusted Organic label. Many solid-growth organic categories have seen demand exploding. Organic produce sales for one, after jumping by more than 50 percent in the early days of kitchen stocking, were up more than 20 percent in the spring of 2020. Other categories experiencing softer growth have been seeing big boosts in demand: the run on groceries meant organic milk was in high demand, for example, and sales of organic eggs skyrocketed. Packaged and frozen organic foods saw double-digit growth as consumers upped at-home meal preparation.
Today’s interest in organic may be intensified, but organic’s growing popularity isn’t new. Consumers are eating more organic food and using more organic products than ever before, according to the 2020 Organic Industry Survey released Tuesday by the Organic Trade Association. The U.S. organic sector posted a banner year in 2019, with organic sales in the food and non-food markets totaling a record $55.1 billion, up a solid 5 percent from the previous year.
Source: Organic Trade Association | Read Full Article