Overview

The Role

The Honest Company is looking for a talented and analytical Head of Digital Subscriptions leader to join our expanding Digital Team. This leader will be a key member of the Digital Team with responsibilities that include subscription product management, growth on and off-platform; pricing and promotion strategy; oversight of paid acquisition strategy; and audience database, segmentation, retention and management.  This role will work with a team of digital, technology, performance marketers, CRM and optimization specialists and own Subscription business performance and strategic initiatives on all current and potential digital subscription opportunities. This leader must provide forward-thinking ideas to maintain strong growth in new and existing business areas. The role is best suited for a growth data driven individual who is comfortable owning and operating across multiple channels.

What you’ll do:

  • Oversee the strategy, planning, and execution of all Honest Subscriptions
  • Drive execution with technology, digital team and marketing partners and maintain a core focus on performance and re-engagement efforts to scale growth, expand channel mix, and drive lifetime value.
  • Identify and lead the testing roadmap, goals to improve acquisition and retention through new and innovative up-sell, save or other related tactics.
  • Partner and collaborate with Performance Media teams to optimize acquisition through key platforms including (Instagram / Google / TikTok) and identify new tests for implementation, expanding into new platform as appropriate.
  • In partnership with brand and multi-channel performance marketing teams, launch, monitor & optimize new acquisition campaigns to meet company growth goals.
  • Collaborate with internal stakeholders including brand and creative, to inform them of campaign performance and strategize new program and creative development to drive growth through mobile-first, customer-centric direction.
  • Analyze and communicate Subscription business performance to executive management and stakeholders.

What you’ll need:

  • 10+ years of related ecommerce, growth or digital marketing experience, with an in-depth understanding of subscription-based businesses
  • Experience managing direct response / DTC campaigns a plus
  • Experience setting up and analyzing A/B tests and landing pages a plus
  • Self-directed and results oriented. You love to exceed goals and take on new projects.
  • Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills. Strong interpersonal and presentation skills are a must.
  • Data-driven with a consumer-first focus. You have a strong track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer subscription products/services.
  • Ability to analyze complex issues and to develop relevant and realistic plans, programs, and recommendations.
  • Advanced Excel skills (Pivot Tables, data manipulation, etc.) and experience with BI platforms (Tableau) a plus

 

Benefits & Perks

We offer a competitive benefits package including comprehensive health and wellness coverage, 401k with company match, wellness incentives including a monthly fitness reimbursement and onsite fitness classes, options for education reimbursement, and a discount on all products. We value work-life balance and offer a generous and flexible vacation policy. Thinking about adding little ones to your family? Honest offers generous maternity and paternity leave. We love the furry kids too and offer pet insurance so your companions are well taken care of.

 

California Privacy Rights Notice for Californian Job Applicants and Prospective Talent

Effective Date: January 1, 2020

Under the California Consumer Privacy Act of 2018 (“CCPA”), The Honest Company, Inc. (“Honest” or “us” or “we”) is required to inform California residents who are our job applicants or prospective talent (together “job applicants” or “you”) about the categories of personal information we may collect about you and the purposes for which we use this information.  Click here if you are a California resident to read disclosures required by the CCPA. Note this notice applies only to personal information that is subject to the CCPA.

Categories of Personal Information We Collect. We may collect the following categories of personal information about our job applicants, who are California residents:

  • Name
  • Signature
  • Social Security Number
  • Email and mailing address
  • Telephone number
  • Education
  • Employment history

How We Use Job Applicants’ Personal Data.  We use and disclose the personal information we collect for our business purposes.  These business purposes include, without limitation:

  • Processing evaluating your application to determine your qualifications for the role to which you’ve applied, and communicating with you about your application, including to check references or your background, and communicate with you about other jobs that may interest you.
  • Other business purposes as identified in the CCPA, which include:
    • Auditing related to our interactions with you;
    • Legal compliance
    • Detecting and protecting against security incidents, fraud, and illegal activity;
    • Debugging;
    • Performing services for us, such as analytics;
    • Internal research for technological improvement; and
    • Internal operations.

Other Interactions with The Honest Company.  More information about our privacy practices can be found in our Privacy Policy, which is incorporated herein by reference.

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About The Honest Company

Founded in 2012, The Honest Company® is a mission-driven consumer products company dedicated to empowering people to live happy, healthy lives. Consumers seeking thoughtfully formulated, safe and effective baby, personal care and beauty products, along with education and support can find The Honest Company products across North America via honest.com and honestbeauty.com and at more than 17,000 retail locations. Beginning in spring 2019, consumers in Europe can find Honest Beauty at select Douglas retail locations. A leader in the natural baby category and a trailblazer in clean beauty, The Honest Company is committed to ensuring all families have access to basic necessities and the latest health information for safe growth and development — a commitment reflected in its ongoing partnerships with organizations such as Baby2Baby and Mount Sinai. The Honest Company is privately held and headquartered in Los Angeles, California.